SEO!!!

Search Engine Optimisation may sound complicated but it really is just the term that describes the process that allows you to become top of organic search engines. Being top of these listing is great asset to the company. It is free and 80% of users click the first suggestion. As it is the top of the organic search engines it can be perceived as a quality endorsement to the consumer. Although it is free for the company to be top of the organic listings there is a lot of work that goes into it. The company needs to invest a lot of time into their website to ensure that it contains all the relevant search terms in the title, text etc. You need to see what your competitors have in their title and text and if their business shows high on the organic listings. It would be beneficial to your business if you rank higher than your competitor in the listings. The Google bot is what google sends out to each website on a regular basis. It searches the website and this is what is used to determine what ranking you get on the organic listings. As Google does not recognise pictures it is important that your website does not rely heavily on picture buy relies more on bold font, the content and the title.
When a potential customer searches for your product, it should have all the relevant words in the title in the text or in bold. This is allow you to be in the top of the search list and is an effective way to market your product on a small budget. If a company wants to be on top of the search engine list, they can pay to be on the right of the page. They are charged each time someone clicks on their advert. These are called non-organic listings. A company should set a limit on the amount of clicks they receive in one day as each click will cost them money. For this to be successful for the company they need to measure the business and awareness it generates.
In these times were the internet is becoming more important to every business with many successful companies only trading on the internet through a virtual storefront, it is in the companies best interest to try and become the number one rank on search engines such as google.